adbank aims to disrupt the multi-hundred billion dollar digital advertising industry using Blockchain technology built on the Ethereum network.
56% of all website traffic is driven by bots, costing advertisers 10s of billions each year. In addition to advertisers burning their budgets on fake traffic, they’re forced to pay an undisclosed ad tech tax to a mysterious middleman. adbank gets rid of the middleman using blockchain, and combats bot fraud using artificial intelligence.
In order to explain adbank to the world, CMO Angelo Dodaro commissioned Emmy nominated Zack Bornstein (SNL, Jimmy Kimmel, Jon Stewart) and Juno winning Cinematographer & Director Blayre Ellestad (The Weeknd, Shawn Mendes, Kiesza) to create the explainer video.
“After scaling 6,000 successful publisher sites and still feeling I was missing a piece of the puzzle…the idea for…