YouNow was far ahead of the curve with its foray into the buzzy livestreaming medium – as well as the development of unique monetization opportunities for broadcasters – all the way back in 2011. Today the New York-based company counts upwards of 40 million registered users who conduct roughly 60,000 financial transactions every day using virtual gifts called Bars. That all makes for a grand total of over $50 million in revenue on YouNow in just the past three years, a figure that would be enough if not for the breakneck speed of technological innovations (and with it competition) in the livestreaming industry.
And in order to maintain its edge and attract an even larger audience, YouNow has embarked on an ambitious project. The company’s aiming to tread new ground by incorporating cryptocurrency into a next-level livestreaming experience.
YouNow announced PROPS in September. It’s a standalone cryptocurrency-based live…