If you’re tired of trading tokens and mining for digital currency, CryptoKitties is a new “game” on the Ethereum blockchain that lets you purchase and collect virtual cats, and then breed them with each other to try to create valuable new creatures with rare attributes, or “catributes,” in the game’s parlance.
Blockchain systems are based around tokens, or virtual properties that are individually owned and not controlled by a central proprietor. The most well-known blockchain is Bitcoin currency, but the same market-driven principles can be applied to almost anything. Animated cats, for example.
CryptoKitties is developed by Axiom Zen, and it seems it’s taking a humorous approach while still hoping to make blockchain transactions and technology accessible to more casual users. “Our approach to brand and marketing is, in part, a tongue-in-cheek critique of the ICO market today,” marketing director Elsa Wilk said in a press release.
It’s proven to be very popular,…